Hello. I'm Eliana!

I am a design lead of 8+ years of experiences. In my previous life, I was crunching financial numbers and studying economic models.

My diverse background enables me to draw inspirations from various disciplines and connect the dots. My strength as a full stack designer with a business background is to be able to understand complex subjects (and sometimes data heavy), and translate them into intuitive designs for the end users.

I am particularly passionate about building 0-1 for high impact products, and have helped various companies taking their products off the ground. I have worked directly with CEOs, collaborated with big and small XFTs, and also ran a design agency of my own. In my most recent position, I was heading product design of a YC machine learning startup and building two flagship products from 0-1, leading up its recent acquisition by HP.